David Wyld

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Professor, Consultant, Doer. Founder/Publisher of The IDEA Publishing (http://www.theideapublishing.com/) & Modern Business Press (http://www.modernbusinesspress.com)

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In Praise of the Greatest Ad in the History of Women's Sports
2 days ago
“We don’t have balls. But we know how to use them.”
The Fight in Little Phoenix
a month ago
Trust me. We parents have all been there. The setting could be a sports field or a kitchen table. The matter at hand could be trying to hit even a slowly thrown baseball or calculating the answer to a...
How #ZionsShoe Could Change Sports Branding Forever
4 months ago
It was a "pop" heard, seen and talked about around the world. Suddenly, the sports world came to a halt because in perhaps the biggest game of the year, college basketball's biggest star—well, his sho...
The Now Constant Crisis of Empty Seats in Sports
6 months ago
At the end of the year, we have the annual rite of publications—those on the web and those few that still remain in print—naming their top sportsperson/man/woman for the year. Most notable among all o...
Wide Right, Wide Left: How We Handle Adversity Matters
9 months ago
There is so very much information and advice about how to do just about everything in modern life that we often overlook valuable life lessons that are right in front of us. Sometimes, these come from the most unexpected of places. And yes, sometimes they even come from seeing someone have the worst day of their life on your big screen television! And such was the case with the plight of the poor Cleveland Browns—winless now for over two seasons—and their now-former kicker, Zane Gonzalez. In an ...